Why Integrate Business Texting with Your Email Marketing Initiatives
The one fact that has been appreciated by many in the marketing field is that the success of any marketing campaign will be largely influenced by the nature of the integration there is in the marketing strategies employed as compared to when only a single channel is relied on for results. SMS and email marketing is one of the areas of marketing that offers a perfect illustration of this idea. Marketing via email messages nowadays has been turned out to be a specialized field and role. With the relevant email content, a business can surely maintain a robust relationship with their customers. What’s more interesting is the fact that has been established that a good percentage of the email messages, marking over 50% of the email messages, are nowadays opened on mobile devices that are nowadays widespread such as mobile phones and tablets. As amazing as that may sound and seem, you will be further be bewildered by the rate at which SMS’s are opened using the same devices, nearly all and at the lowest rate, 98%. Even though each of the two marketing campaigns, SMS and email marketing, have their unique benefits to offer a business, they as well have some things that they share in common that will help you create a cohesive and better performing marketing campaign. The following are some of the examples of the email marketing campaigns that will actually bear better results when they are supported by text message marketing.
The Text-to-Join Campaigns, which are basically an appeal message to your target customers to subscribe to a service are an example of what email messages will benefit from business texting. In this method, all you will do will be to send the target audience an email and after then follow it up with a text message to opt-in to your list of subscribers to the service on offer. Considering the fact that a high number of the sent out messages to many is often read in such a short period of time, in fact it is said that over 90% of the messages are read in about one or two minutes, by sending out the business text messages, you will have really improved on the chances you stand to receive a positive response from your target audience. By using the SMS’s as a means or platform for communicating with your customers, you will be in a position to segment your list and in turn enable you to send out rather targeted messages to the target audience.
The other area where you will quite see business texting of great benefit and use will be when you are to send out business event invites. After you have sent the email to the customers and expected attendees to the event formally via their email addresses, you will then need to follow it up, a day or two to the D-day, with a business text or SMS to remind them to attend.